The UTAUT2 to Explains How Tiktok Shop Application Affects Consumers' Behavior

How the Mind Explains Behavior

How Facebook Advertising Affects Buying Behavior of Young Consumers: The Moderating Role of Gender

This study assessed the affects of Facebook advertisement and Facebook environment on buying behavior of young consumers, while moderating effects of gender. The study used quantitative approach to collect data through questionnaires based survey. The collected data were analyzed through step wise regressions. Results indicated that Facebook advertisement and Facebook environment have significa...

How the Nonextensivity Parameter Affects Energy Fluctuations

In this article, the effect of the nonextensivity parameter on the energy fluctuations of nonextensive systems is studied in two different versions of the Tsallis statistical mechanics. Once a general expression has been reported for the energy fluctuations in the second version (Tsallis work in 1988), the energy fluctuations of an ideal gas and a harmonic oscillator are studied in the second a...

Understanding Jordanian Consumers’ Online Purchase Intentions: Integrating Trust to the UTAUT2 Framework

This study examines the consumers’ intention to purchase products online using the extended unified theory of acceptance and use of technology (UTAUT2) as a basic model. The proposed model is integrated with perceived trust as a mediating variable to understand the influence of the core constructs of the UTAUT2 model such as performance expectancy, social influence and facilitating conditions o...

How Online Advertising Affects Buyer Behavior

Why don’t consumers demonstrate the same behavior when confronted with identical advertisements? What is the reason for these different perceptions of the same stimuli? How can we shape the right perception in the target audiences? How will advertisers be able to create a common concept which will result in a common behavior? Being informed about customer reactions, especially when they are exp...